Post by account_disabled on Mar 6, 2024 22:01:48 GMT -5
The separate the data into any number of important groups. For the task at hand I would normally create two primary Advanced Segments and call them Converters and Nonconverters. A Converter is any visitor who has completed a Goal Transaction or Event on your site while Nonconverters are visitors who did not complete one of these key performance indicators KPIs. The reason I segregate these audiences for a content audit is to keep a focus on what behavior or content is creating leadsales opportunities and what is not.
To create an Advanced Segment for visitors who completed a Goal click the Greece Mobile Number List Add Segment tab Adding an Advanced SegmentThen go to New Segment and click Conditions. Where it says Ad Content type in Goal session. Then select OR and type in Transactions to be greater than zero per session. Steps for creating an Advanced Segment For comparisons sake you can make a Nonconverters Advanced Segment with the same Conditions except use in step instead of . Caveat If you dont have any Goals or Events set up in your Google Analytics account then these Advanced Segments will not be much use to you. But dont despair.
Instead look to segment your visitors by softer goals such as those who visited your content for example your blog and those who did not. To do this go to Conditions in the Advanced Segment menu then choose the Landing Page dimension starts with and the blogs location for example blog. Blog destination Advanced Segment Again you can also flip this to see the behavior of all visitors who did not visit the blog by choosing the same Condition but selecting does not contain. Does Not Contain This audience can tell you a lot about why your blog is not capturing these people and what you could do to drive more traffic to these URLs. Save these Advanced Segments as you will need them in some of.
To create an Advanced Segment for visitors who completed a Goal click the Greece Mobile Number List Add Segment tab Adding an Advanced SegmentThen go to New Segment and click Conditions. Where it says Ad Content type in Goal session. Then select OR and type in Transactions to be greater than zero per session. Steps for creating an Advanced Segment For comparisons sake you can make a Nonconverters Advanced Segment with the same Conditions except use in step instead of . Caveat If you dont have any Goals or Events set up in your Google Analytics account then these Advanced Segments will not be much use to you. But dont despair.
Instead look to segment your visitors by softer goals such as those who visited your content for example your blog and those who did not. To do this go to Conditions in the Advanced Segment menu then choose the Landing Page dimension starts with and the blogs location for example blog. Blog destination Advanced Segment Again you can also flip this to see the behavior of all visitors who did not visit the blog by choosing the same Condition but selecting does not contain. Does Not Contain This audience can tell you a lot about why your blog is not capturing these people and what you could do to drive more traffic to these URLs. Save these Advanced Segments as you will need them in some of.